Capitol Music Groups won't release a new song unless they can first play it on social media, according to singer Halsey.
The Vanity Fair Oscar Party was held in Beverly Hills, California.
The allegations were made in a TikTok that has been viewed 7.9 million times as of Monday afternoon, and that they were told the song couldn't be released despite being viewed millions of times.
The song and music video for it is done, according to the singer.
The performer said that they still don't have a release date for the song, even though their TikTok has gone viral.
A Capitol Music Group spokesman told Forbes that they believe in Halsey as a singular and important artist and can't wait for the world to hear their new music.
It's not about making the tiktoks I already make, it's about reaching an imaginary goalpost.
The popularity of music is influenced by TikTok. Over the last few years, many old hits and new releases that have gone viral on the platform have experienced bumps in popularity in sales and streaming, as fans search out the songs they hear on the app. In February, Atlantic Records denied to Newsweek that it planned a viral moment for the song "ABCdefu" by GAYLE, which went viral on TikTok before it reached No. 1 on the Billboard charts. It isn't the first entertainer to complain about having to market their songs on the app. Florence and the Machine posted a TikTok in March, and in October, Charli XCX made fun of her label for asking her to make her eighth TikTok of the week.
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