Millionaires are protesting at the World Economic Forum in order to get the wealthy to pay more taxes.
It is an unlikely and refreshing line of argument that shows that some of the rich want to contribute more.
Almost 2,500 political and business leaders are in the same place at the same time at the WEF conference.
A growing group of wealthy and progressive activists are pointing out the unfairness of the current system.
While the rest of the world is collapsing under the weight of an economic crisis, billionaires and world leaders meet in this private compound to discuss turning points in history, according to Phil White, a former business consultant and member of Patriotic Millionaires UK.
It's outrageous that our political leaders listen to those who have the most, know the least about the economic impact of the crisis, and pay the least in taxes. The delegates will be taxed.
The only way to address inequality was to tax the rich, according to an Austrian self-proclaimedpatriotic millionaire.
We have reached the end of the line when another quarter of a billion people will be pushed into extreme poverty this year. It is time to tax the rich.
The context is more relevant than ever. It's not the kind of sentiment you'd hear from wealthy people in the US, who have benefited from a system that protects them from taxation and government intervention at all costs.
It is a new perspective that may have enough influence to sway minds.
Millionaires are demanding that the government tax them now.
There is more on taxation, including a plan for billionaires.