"Serial entrepreneur" Gary Vaynerchuk launched a four-day conference "exploring digital ownership and the way emerging technologies could interact with art, sports and entertainment," reports the Pioneer Press: It's billed as an event "featuring icons of business, sports, music, arts, Web3, and popular culture in conversation to build lasting relationships, share ideas, and connect with the community." VeeCon is expected to draw over 10,000 visitors from around world who will hear from 150 speakers, from New Age guru Deepak Chopra to filmmaker Spike Lee and the ubiquitous rapper Snoop Dogg. [Also speaking: Randi Zuckerberg, Mark Zuckerberg's sister] Tickets were sold in the form of NFTs, which are non-fungible tokens sold on the blockchain, a digital ledger of transactions. Much of the conference will dive into the potential applications for NFTs.

An NFT, which could be an image, song or video, can be copied and enjoyed by anyone in the world, according to Ami Barzelay, chief product officer of Crinkle. Barzelay has experienced first-hand the wild swings in what people are willing to pay for digital assets in the NFT market. He said that he paid $100 for a video of Tiger Woods and then sold it for $5,000.

There is inherent skepticism and fear around buying and selling things that don't exist in the physical world, which VeeCon aims to address.

The article quotes Vaynerchuk as saying "Education and communication solve everything," adding later that "NFTs are really fun for collectability, but it is a tiny part of the consumer blockchain."

CNBC points out that holders of the NFT-format tickets "also are given exclusive access to the annual event for three years after the NFT's purchase." Though they also end on a skeptical note: "Right now the overwhelming energy of the space is very short term. I would call it greed. Many are not spending their time on education," Vaynerchuk said.

The supply and demand curves will not work out over the next 24 to 36 months, which will lead to 97- 98% of the current projects losing value.

The event's schedule included happy hours that were officially hosted by Johnnie Walker and Captain Morgan.

On Twitter one attendee reported from the festival that digital artist Beeple "just got caked in the face in front of 7,000 people by Steve Aoki and it was incredible."