In the world of dating apps, users only have a few seconds to stand out. Photos are the main draw but this means would-be dates often base decisions on looks alone.
Many dating apps have introduced profile stickers to help catch the eye, and BLK, a dating app for Black singles, is to launch its own.
BLK gave Insider a sneak peek of their new stickers. They include Caribbean Descent, Black Biz Owner, and Afro Latino.
We are doing stickers that are endemic with the culture and community that you might not see on other apps. The head of marketing at BLK said, "So, think natural hair, dreadlocks, Caribbean descent, Afro Latino." Mainstream apps probably wouldn't go so deep into this level of representation.
New York-based artist Leonel Gonzalez designed the new BLK stickers. The majority of BLK users are Gen Z or millennials, which is between the ages of 18 and 35.
BLK's new "Poly" sticker came about when the company realized it had a large number of polyamorous users.
The stickers will reflect the community the app has built. He said that in the summer of 2020 the app was used as a crowd-sourced digital resource hub for the racial justice awakening that followed the murder of George Floyd.
During the Pandemic, badges to signal one's vaccine status were introduced to dating apps. You can add a pro-choice label to your profile on OkCupid, while Bumble users can let their friends know they are teetotal.
BLK is part of the Match Group.
The new BLK stickers would be used on t-shirts, hats, and other merchandise.
BLK has new stickers.
During the Pandemic, singles became weary of dating apps and went for in-person meets. New apps are facilitating in-person events.
BLK hosted virtual reunions during the Pandemic but is now planning an in-person concert-cum-convention for Juneteenth, the US holiday remembering the freedom of enslaved African Americans.
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