Luxury powerhouse LVMH doesn't plan to stop selling fur anytime soon. Its owner's son explains why.

Some brands are no longer wearing fur, but luxury powerhouse LVMH, which owns premium brands such as Dior, has not made the move.

A member of the conglomerate's board, the company's head of image and environment, and son of Bernard Arnault, explained why some of the company's decisions.

According to Arnault, the brands were encouraged to use lab-made fur, but their designers had full creative control over which materials they used.

The fur industry created jobs, according to Arnault.

Consumers would go to other brands that don't produce fur if LVMH didn't sell it.

Arnault said that they fight against animal cruelty. The French luxury conglomerate has come under pressure from some activists to stop selling products made from fur and skins of exotic animals.

The Italian fashion and accessories brand Fendi is owned by the French conglomerate LVMH.

All of the raw materials will be ethicallysourced by the year 2026. The brand says it only purchases exotic leathers from farms with strict standards on animal welfare and that it has the highest ethical standards for buying fur.

The mission of the company is to supply quality furs to customers who have chosen to wear fur, and to respect everyone's opinion and freedom of choice.

Lab-grown fur companies have sprung up as demand for fur has dropped. Imperial College London and Central Saint Martins, UAL, are working with LVMH and Fendi to develop lab-grown fur.

At the Luxury of Business Summit, Arnault said that lab-grown fur seems like a better option than fake fur. He said that the company was open to change but that lab-grown fur needed to have the same value perception from customers for it to be rolled out across the company.

Arnault said that the LVMH is trying to encourage sustainable practices by selling unused fabrics from its brands at discounted prices. The cheapest leftover fabrics and leathers are currently priced at $2 a meter.

By the end of 2021, Nordstrom will no longer sell products made with real fur or exotic animal skin. The retailer hadn't used them in its own-brand product in years, but said the ban would cover third-party brands. Some of the women's coat s on the website featured genuine fur. Some of them were made from lamb skin and one had a rabbit fur trim.

The company didn't respond immediately to Insider's request for comment.