A start-up coach tour operator based in south Wales is hoping to recruit more travel agents to sell its holidays as the firm looks to expand.

When the Pandemic hit, Yellowdays was forced to suspend operations in Blackwood.

It operated domestic day trips in 2021, but is now promoting a range of Spanish holidays, along with other European trips and domestic breaks.

Pick-up points are in south Wales and southern and southeast England.

The family-run firm has a commercial agreement with two companies.

He said that they were looking for other agents to join them who felt that their product offering would suit their target market.

We decided to work with agents instead of working with the customer.

The Pandemic has made customers change their behavior and most want to deal locally.

All agents have the same price.

The rising cost of air fares means that coach trips to Spain are more cost-effective and value for money.

Commission rates start at 10% and can be increased to 25%.

He said that they would be looking at a training programme for agents, but that they could give access to marketing and window posters.

We are looking into developing a marketing portal for agents.

We offer a dedicated agents telephone number, so we want agents to be part of our journey.

The first departure to Spain will leave on May 27 with 40 passengers.

A programme of weekly departures with pick-up routes covering most of the UK is one of the aims of the 2023 programme. The firm is hoping to operate a service to ski resorts in the winter.

The firm's Gold Class coaches have individual seat-back entertainment systems that allow the passenger to choose what they want to watch or listen to.

We have a host on board who will offer a range of drinks and snacks, as well as playing a number of games and quizzes to get everyone in the holiday mode.