Netflix’s new ‘mystery box’ is like a kids-focused version of the shuffle button

Image: Netflix

The mystery box is intended to help kids discover new shows. It seems to take inspiration from the popular trend of unwrapping toys, and it sounds like a kids-themed take on theNetflix button.

The feature will be added to the favorites row of a child's profile on the service. TJ Marston, the director of product innovation for kids and family, said in the post that it was showtime.

A profile redesign, the Top 10 row for age-restricted profiles, and a test of a TikTok-style feed for kids are some of the things that have been invested in by the company. Variety reports that the company has made some big bets on kids-focused content, including buying the rights to the catalog of the author of "Charlie and the Chocolate Factory."

The new mystery box feature could help kids find something new in the vast number of kids-focused titles on the internet.

In its last earnings call, the company reported that it lost subscribers for the first time in a decade. The layoffs of 150 employees and dozens of contractors were announced this week.