In the first calendar quarter of 2022, Apple shipped an estimated 20 million iPhones in North America, marking a significant growth from the year before.
In the year-ago quarter, Apple shipped 17 million iPhones, but in the current quarter they shipped 18 million.
In North America, Apple was the number one vendor with over 10 million phones shipped. 4 million phones were shipped by Lenovo, and they were a distant third. Apple, Google, and Lenovo saw market share growth during the quarter, while other smaller vendors did not.
The popularity of the iPhone 13 lineup is believed to be the reason for Apple's growth. Camera improvements, faster A15 chips, battery life improvements, smaller notch, new colors, and more were introduced in the. The $529 5G iPhone SE helped boost sales.
"The North American smartphone market has been buoyed by Apple's strong growth," said Canalys Analyst Brian Lynch. "This quarter, the iPhone 13's high popularity was the key driver. With global demand more uncertain, Apple has shifted more devices back into North America after prioritizing other regions in Q4 2021, allowing it to greater fulfill demand and deliver on backorders from the previous quarter. In addition, the launch of the latest edition of the iPhone SE offers an affordable option for many of North America's fiercely loyal iOS users. Despite not being mmWave-enabled, carriers' increasing investments in C-band and sub-6GHz spectrums will open the door for the iPhone SE's market growth in the coming quarters."
The total number of units shipped in North America was 39 million, up from last year. Canalys believes supply chain issues are going to be a problem for smartphone vendors, but the North American market is expected to maintain healthy supply levels.
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