Last year, Oishii sold a box of eight to 11 strawberries for $50. The company was based in Kearny, New Jersey, which is a bastion of vertical farming.
They have since opened select stores in Manhattan and Los Angeles and have become something of a sensation among social media users who eat a box of $50 berries.
This week, the firm announced the opening of a new 74,000- square-foot farm in nearby Jersey City, which will be devoted entirely to growing strawberries. The company will be offering a more affordable alternative to the $50 First Flower Berries, with a tray of eight to 11 berries, $11, $6 and $3 getting you six and three, respectively.
Hiroki Koga says that they have worked hard to pioneer advanced technology that unlocks a substantially more efficient way to grow strawberries.
It's true that there are a number of benefits to vertical farming, such as less water requirements, no pesticides, and access to urban areas. True scale will require that prices are on par with traditional supermarket alternatives. This isn't that, but it gets the company closed.
Despite the price, the company says demand is at an all-time high and it will be expanding to additional locations in New York.
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