Ratan Tata: Tycoon's ride in India's cheapest car wins internet

The tycoon is being praised on social media for travelling in one of the cheapest cars in the world.

The Chairman of the group is known for his simplicity.

The frenzy over the car was revived when he traveled in the small car, which his firm ceased production 10 years later.

It was launched as a compact with a base price of 100,000 rupees.

The brand lost out to other manufacturers due to issues with production and marketing after the initial success.

The first 100,000 Nanos were sold through a lottery. The demand continued to decrease in subsequent years. The launch of the small car was a mistake according to Mr TATA.

He describes the project as "an affordable car for all Indians" and it has remained close to his heart.

The man also owns the firm that makes the Jaguar and Land Rover, which surprised many. The ride he took to the Taj hotel was described as a masterclass in simple living.

After a video of Mr Tata at the Taj was posted, Indian social media started praising the business tycoon.

Ratan Tata wins the hearts once again while going out for a dinner at the Taj Hotel in a small Tata Nano car.

— Abhijit Chokshi | Investors का दोस्त (@stockifi_Invest) May 18, 2022

The video brought back memories of the car that was once pitched as the most affordable car in the world and took India by storm. On social media, Mr Tata talked about how special the Nano was to him.

The reports suggest that the group is planning to revive the car as an electric car. India still needs to invest heavily in charging stations and supply-chain management to make it a viable option for car makers, as many Indian and global firms have been trying to capture the growing electric car market.