Ivan Mehta

Ivan covers Big Tech, India, policy, security, platforms, and apps. That is a mixed bag. Ivan covers Big Tech, India, policy, artificial intelligence, security, platforms, and apps. That is a mixed bag. He likes to say "Bleh".

There are a lot of instances in the Web3 world where projects feature stolen art that is turned into NFTs.

DeviantArt, an online art and design community founded in 2000, is now opening up its NFT protection tool to everyone.

The tool was only available to DeviantArt community members. Any artist can sign up.

The free version allows you to upload 10 images, and you will get an alert if anyone uses your art as an NFT. You can pay $9.95 per month to get protection for 1,000 pieces of art.

The company told me that it can detect similar art if someone has moved around elements or changed their style. This will prevent you from making derivative works of your art.

Here is how you can protect your creations.

  • Head to the DeviantArt Protect website.
  • Click on Join the Beta.
  • Sign up for the protection service using your email.
  • Once you’ve done that, you can upload 10 PNG or JPG images of art that you’ve created.
The platform lets you upload 10 pieces of art for free.
The platform lets you upload 10 pieces for free.

You are ready to get notifications for your art. If you get a notification, DeviantArt can help you form a request.

This is what DeviantArt's NFT theft notification looks like.
This is what DeviantArt’s NFT theft notification looks like.

The importance of building NFT protection tools

DeviantArt said in a call that it has a strong inclination towards protecting its users' interests.

70 million artists are on the platform, with over half a billion images. There are tools for publishing, marketing, and monetizing this content.

The NFT protection was built last year. Liat Karpel Gurwicz, the company's chief marketing officer, said that Web3 is a good idea for artists to build equity for work, but it has yet to deliver. It is important to protect them from dangers like thefts with cross-chain and cross-marketplace tech.

She noted that the firm's tool can be used on eight different blockchains. The tech has scanned more than 345 million NFTs and sent more than 245,000 notifications to artists.

The company's theft detection tech can be accessed through an application programming interface. It plans to release it in open alpha so other platforms and marketplaces can use it.

The COO of Calaxy said that NFT marketplaces have to include tools that can catch bad actors before they make money.

While imitation may be the sincerest form of flattery, NFT projects are a colossal exception to this. Marketplaces and NFT projects have to keep their finger on the pulse by consistently monitoring copycat projects. Staying steps ahead of the bad actors looking to profit off of prospective holders is a failsafe way of providing assurance to the community and underpinning trust in your project.

He said that while decentralization is the strongest proposition of the technology, NFT marketplaces need some level of centralization to stop the trade of stolen assets.

Many marketplaces don't have Know Your Customer practices in place to protect artists. Web3 is designed to allow users to lazy mint NFTs, but it also gives fraudsters a chance to steal art.

NFT plagiarism is rampant. 80% of NFTs created for free on the platform are fraudulent, according to OpenSea. DeviantArt Protect is essential for this space to flourish.

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