Apple has changed the way it handles price increases at the point of renewal.
The tech giant explained the new system in a message on Monday.
If a subscription costs more than your previous payment, you have to accept the price hike and continue with the subscription. If you don't approve of the new fee, the subscription won't be renewed.
The price of a subscription can be increased without the customer having to take any action, if certain conditions are met.
The specific conditions for this feature are that the price increase doesn't occur more than once per year, doesn't exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price.
When a subscription price increases, the company will continue to notify customers via email, push notification, and a message within the app. Information on how to view, manage, and cancel subscriptions will be included.
The customer must continue to accept the higher cost if the price of the service is broken. Failure to opt in will bring the subscription to an end.
Apple said it is implementing a new system to prevent disruption for customers who want to continue with a subscription but don't opt in. The customer would have to go through certain steps to resubscribe. For small price increases, Apple is allowing subscriptions to continue without the customer having to take any action at all.
The change shouldn't be a problem for customers if the notifications are clear and easy to view. Some may see the new system as favoring developers as well as Apple, which makes money out of subscriptions, as some customers may now continue with paid services.
Make sure you stay on top of your subscriptions, review them occasionally to make sure they are still useful, and check how much you are paying for each one. Digital Trends can help you cancel your Apple subscription.
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