Cirque du Soleil’s Daniel Lamarre on How to Put Creativity at the Center of Your Strategy

Cirque du Soleil experienced a worst-case scenario during the Pandemic. My purpose in life was to create jobs for artists, and then I ended up in a situation where I had to let go of all of our employees. I was struggling to make sure that the company could remain alive after that disaster. He spoke about the importance of creativity to a corporate strategy, even if it doesn't deal with clowns and acrobatics.