Like his playing days, Tom Brady will likely cheat viewers and be a flop on TV

Tom Brady is going to fail.

He knows the game of football and has star quality.

Brady, the quarterback for the Buccaneers, has all of that.

The pressure will be on to live up to the ridiculous contract he is expected to have when he retires from the NFL and becomes the lead NFL analyst for FOX.

On Tuesday, it was reported that Brady had signed a 10-year, $375 million contract with FOX.

It's an obscene deal when you think that he has earned just $317 million in his career in the NFL. There is no guarantee that Brady will be as good at broadcasting as he has been at quarterback.

It is not automatic.

Let's be honest. Brady has not been a quote machine or riveting.

Brady has been dullsville. He has been a gee-whiz.

Brady doesn't come off as honest. He's disingenuous. People who are watching want to believe and like the person they are watching.

There is another obstacle in the road. Brady is a controversial figure. Many people love him. There is a large segment of the population that dislikes him. The cheating scandals of Brady and the New England Patriots have made a lot of people dislike them. Sometimes it works against each other. Not always. The sports network tried to get Rush Limbaugh. He had a large radio following. He liked football. The network thought it would be a layup. Rush's followers would flock to watch him on their shows. The ratings did not go through the roof. Football fans didn't watch the radio talk-show host.

After some uncomfortable, racist comments, he was canned.

Being a great quarterback does not mean you will flop on TV. Ask Joe Montana, the former 49ers quarterback.

Montana is the greatest of all time at quarterback. Cool Joe was perfect in Super Bowls. He threw 11 touchdown in those games. He won three awards. He won two Super Bowls without Jerry Rice.

Many TV executives thought it would be a good idea to put him on TV because he would be a star. It didn't happen. Montana was a flop at NBC. Montana quit after nine games.

He didn't have the flare, energy or pop you need on TV despite checking all the boxes.

Montana was boring talking about football.

Julius was talking about basketball. He flopped on NBC as well. They wanted him to be an expert analyst.

His lack of personality and camera presence buried his knowledge. It was difficult to watch Dr. J. perform on TV.

Emmitt Smith, the star former Cowboys running back, crashed and burned trying to be a TV star. He was one of the best on the field, leading the game in rushing. He was very painful on TV. Mork and Mindy were more enjoyable than Smith. The Hall of Famer was fired by ESPN.

For sure, there have been plenty of former athletes who have made the transition and are flourishing, including CBS, which is making $18 million talking about the sport on TV with Tony Romo, who struggled to win a playoff game in 14 seasons as Cowboys quarterback but is making $18 million talking about the

Alex Rodriguez is an excellent baseball player. Some people can make the transition and become solid broadcasters.

More fail and fall by the wayside.

Chances are Brady won't have a lot of success. He was never thought of as smart or insightful. Brady didn't give you anything when he wore his uniform.

Brady will get a lot of loot. But viewers will probably feel cheated.