E-Ink iPad Rival 'reMarkable' Sells More Than 1 Million Devices

The reMarkable has sold more than one million devices since it was founded and raised $1 billion, indicating that it is growing its market share despite competition with fully-fledged tablets.

The startup company, which employs more than 300 people, achieved investment from multiple international investors at its $1 billion valuation last year. The company made revenues of $300 million and operating profits of $31 million in 2021. Magnus Wanberg said that the company was closing the investment as a signal to the world.

The reMarkable 2 was priced at $299, $30 less than the ninth-generation iPad. Both devices can be used with a stylus accessory for note taking and annotating PDFs, but the reMarkable only allows for reading and writing, with no other features. The reMarkable 2 has features such as screen sharing, integration with cloud storage services, and handwriting conversion. Wanberg said something.

The future of the tablet as we see it is in the direction that Apple and others are heading, a fusion of laptop and tablet forms... But our offering is a third device, a focussed space for books, drawing, and notes, where you can really avoid distractions and procrastination. That is our positioning.

The reMarkable features an e-ink display that is softer on the eyes than a display that emits light, a textured screen for a paper-like feel, and an ultra- slim design. Customers don't need to buy a new device for at least 10 years after purchasing a reMarkable tablet, according to the company.

With an E-reader and you own and use it for quite a long time. In our business, it's not a new-model-every-year dynamic. There is no emphasis on new model ownership. We don't want to force our company to slap on some iteration for the sake of it. There is true innovation, major steps in terms of what we can offer the customer. We also think it's great from a sustainability perspective [to move away from] pushing out new hardware.

The company says that it has devices that bridge the gap between pen and paper and digital devices. The rapid growth of the reMarkable 2 may indicate the emergence of a new mass market of e-ink.