A new sales channel will be opened by the airline. Everything purchased in the metaverse will be the same as a physical airline ticket in the real world, and the new channel will be up and running before the end of the year. This is the first airline to announce the sale of flights via the metaverse.
Next Earth is the third largest platform in the metaverse by number of users, and has been partnering with Vueling to enable this development. Next Earth will allow the user to see real-world journeys and the carbon footprint of each stage, as well as select and book the best modes of transport for each moment.
Iomob is a shared mobility platform which offers transport companies any mobility service through just one integration. Iomob, that has presence in more than 270 cities, has been briefed to create a specific APP for Vueling which will offer last-mile transportation services.
The Distribution Strategy and Alliances Manager says:
The objective is to take advantage of technology and virtual environments, such as the metaverse, to offer an increasingly richer, simpler and more personalised experience to our customers when planning trips.
About Vueling.
Vueling, a company belonging to the IAG, is a key player in connections in Spain, the largest domestic market in Europe, and contributes to the economic and tourism development in the region.