One of the world's most popular video games is about to undergo a major rebrand, after world soccer governing body FIFA and gamemakerEA Sports failed to reach an agreement to continue a nearly 30-year partnership that produced annual FIFA-titled video games.
There are game boxes at a store in Poland. The photo was taken by Jakub.
After next year's Women's World Cup, a deal between the two companies to produce games will end.
Every year since 1993, the company has released soccer video games under the name of "FIFA." Special editions of the game have been released during men's World Cup years.
Due to more than 300 licensing agreements with clubs and leagues around the world, the video games are expected to largely remain the same, but the World Cup won't be included.
The 150 million users of the video game will still get the same features under the new title.
According to the New York Times, tension had built for months as the two companies worked on a new contract. The Times reported that a major point of contention was the fact that the licensing fee was already $150 million a year. If it were to innovate a next generation of its soccer series, the executives at the company pushed back on keeping the title, even though it was pushed to develop its game into a broader digital world.
The new independent platform will bring fresh opportunity to innovate, create and evolve, according to the executive vice president of the company. Forbes had a request for comment from FIFA.
More than $20 billion. According to the Times, how much has been generated by the video games over the past two decades.
The World Cup will take place in the state of Qatar from November 21 to December 18.
The Two-Decade Video Game Partnership is over.
The United States will face England and Iran in the return of the soccer World Cup.
All Rights Reserved © 2024
