Steffan Powell is a gaming reporter.

Electronic Arts says it will stop making football titles.

The first game in the franchise was made in 1993 and has been in charge of the franchise ever since.

The cost of the licence was one of the reasons why the partnership was ended.

Football video games will continue to be made by the company, but from the year 2023 they will be under a new banner.

The title will likely offer more than just the ability to play, as this change will likely see the title offer more than just the ability to play.

David Jackson, vice president at the studio, said that the studio thinks it's time to move in a different direction in order to build a brand for the future.

Although the details of those experiences are vague at the moment, it's fair to assume that being able to watch real-life Fortnite matches, experience style live in-game events and have access to a broader range of branded in-game items are the kind of thingsEA would like.

Image caption, EA say that 19,000 athletes and their likenesses will be included in EA Sports FC

The world of football and the world of entertainment are not the same.

In the future our players will demand that we be more expansive in that offering. We engage in play as a primary form of interaction. Creating and watching content are going to be equally important for fans.

There were some restrictions that weren't going to allow us to be able to build those experiences for players.

Accurate representations of team kits, players faces and stadia can be seen on screen thanks to detailed licensing agreements.

For years, players have been able to play as a team in the English premier league, whereas competing games like Pro Evolution Soccer offered fictional teams.

Over 20,000 athletes, 700 teams, 100 stadiums and over 30 leagues have been signed up by the company.

They include the premier league.

The games that were released to tie in with the World Cup will no longer be made by the company.

This year's edition of Fifa will be on sale this autumn.

The sports book will be available in late 2023.

Image caption, Fifa International Soccer was the first game in franchise history - released in 1993

One of the games companies that has faced fan backlash over its approach to in-game purchases is Electronic Arts. Some questions about the financial model and plans for monetisation are yet to be revealed.

Jackson accepts that the move is a gamble for the organisation and that it is a big moment for the organisation. Over the last 30 years, interactive football experiences have been central to what has made EA Sports successful.

Ensuring that the majority of the millions of current players switch to the new title will be important for the company to be able to maintain important licensing partnerships in the future. They are an important part of the success.

The price of the licence for Electronic Arts was raised to more than $1billion dollars per four-year world cup cycle, according to reports.

Jackson said that moving away from Fifa was not solely a financial decision, but that it did play a crucial role in the decision-making process.

Money plays a critical role in most negotiations, but the reason we are doing this is to create the very best experiences we can for both players and partners. You consider whether or not an investment in one place is better or worse than an investment in another.

Over time, we felt that our investments were better suited in spaces that were most important to players, like the different experiences we can now build in the game. It is the way we can welcome and engage them into a platform that talks to 150 million young football fans around the world.

Image source, Getty Images
Image caption, The move means that games released to tie-in with the World Cup, like this one from 1998, will no longer be made by EA

Last year, the governing body of football said it was engaging with developers, investors and analysts to come up with its future strategy for gaming, eSports and interactive entertainment, indicating that it knew this change was coming for some time.

The Fifa has yet to respond to a comment from the BBC.

Jackson says that change is always going to be concerning for people.

The name and World Cup piece of content will be the things that players will miss. They know a lot about things and love the current products.

The easiest thing we could have done would have been to keep the status quo. There are times when you need to consider what the future looks like and we feel like building our own brand is the best way to go.