Arianee raised $21 million in a round led by Tiger Global. Digital ownership and authenticity certificates are issued by the company.
A digital certificate can be used to replace the authenticity card that you get with your new watch or handbag. You can be sure that there is only one NFT for this specific good with the serial number and activation date.
You can transfer the certificate to another owner if you want to sell your good. A certificate is not tied to your name or email address. Customers keep their certificates in their wallet.
Customers of Arianee can use these certificates for other purposes. When people download the Arianee app and add the digital passport to their phone, brands get a new channel to reach their customers.
Over the past year, NFTs have become quite trendy. Arianee plans to take advantage of that as well with support for airdrops, metaverse deployment and cool in-app visualization.
It gives more information about second-hand customers. Arianee's features can be integrated into brands' own apps to control the experience.
Printemps, Groupe Casino, Vacheron Constantin, Paris Fashion Week, and IWC are customers.
Existing investors Bpifrance, Noia Capital, and Cygni Labs are also participating in the round. First-time investors are also being invested in Arianee.
This isn't a traditional equity round. The investors are buying shares in the startup. The open source protocol behind Arianee's NFTs is powered by those token. Arianee uses a side-chain called the POAnetwork.
Pierre-Nicolas Hurstel said in a statement that they were thrilled to welcome one of the most influential global investors to our journey and to see our historical partners continue to back us. Web3 is eating the world and we believe brands can leverage this revolution to regain control of their digital presence.
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