The fleece jacket Volodymyr Zelenskyy is often seen wearing is normally $30. It sold for over $100,000 at an auction in London last week.
Since the beginning of the war, the Ukrainian president has relied on this simple olive green look, whether it is in meetings with Nancy Pelosi or addressing international media from an underground subway station. It is a kind of war-time wardrobe that signals solidarity with ordinary Ukrainians and plays up a narrative of a Russian Goliath and Ukrainian David, earning him admiration around the world.
The UK prime minister Boris Johnson described Zelenskyy as one of the most incredible leaders of modern times. The fleece was signed by Zelenskyy, but the embassy in the UK did not reveal who bought it.
There were toys donated by the Ukrainian first lady and photographs by a late journalist that helped raise over one million dollars for a Ukrainian children's charity.
Since the start of the war, online users have tried to find out the brands Zelenskyy uses with California label 5.11 and Austrian Carinthia products among his outfit staple. Zelensky's olive green fleece is made by a Ukrainian tactical gear maker.
Taras Rudnyt said that Zelenskyy's auction fleece style is out of luck for the time being. It was possible that production was located in Ukraine after the victory.
Rudnytskyi said that the brand is one of the largest tactical gear makers in the country. The company has a large business in the US. M-TAC items are low in the US and in Ukraine. He said that people are buying them because they are raising the spirit of their warriors when they wear the same fleece as their president.
The US website has a similar hoodie style for $30, although Zelenskyy's exact fleece is out of stock. The brand's sneakers start at $32 and tactical pants are $60 and up, which is very different from the expensive jackets Russian president Putin prefers.
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