Summer Treats! HKTB launches revival plan to showcase Hong Kong

The Hong Kong Tourism Board has announced a revival plan that highlights Hong Kong's vibrant developments and new experiences, aiming to generate a positive ambience and make the city top-of-mind destination for worldwide travellers when travel returns.

3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers from Hong Kong, mainland China, and overseas markets attended the Tourism Update 2022. The HKTB has a work plan for the coming year. New developments to enhance Hong Kong's world-class tourism infrastructure were outlined by guest speakers.

Hong Kong is back to normal, according to Dr Y K Pang. Hong Kong continued to build and upgrade its tourism infrastructure. The third runway at Hong Kong International Airport is expected to go into service within the next couple of years, while the grand opening of the Hong Kong Palace Museum will take place this summer. With the support of the Central and Hong Kong SAR Governments, Hong Kong's competitive edge has held firm and we can head towards new horizons with confidence.

HKTB will focus on generating a positive atmosphere in the city, stimulating consumption, and maintaining Hong Kong's profile globally by launching Hong Kong Summer Treats. The campaign will provide a wide range of discounts and promotional offerings, and will begin with Arts in Hong Kong, a campaign that supports international art and cultural events.