Atma, an Indonesian startup that wants to make job hunting less painful, has raised $5 million in pre-seed funding. The strategic investors in the round were GoTo Group, Advance Intelligence Group, Ula, Lummo, Sampoerna Strategic, MMS Group and Xiami.
The funding will be used for hiring, with plans to expand Atma's staff from 30 to 100.
The platform targets the lower and middle-income segment of the working-age population in Indonesia, or people earning less than 10 million IDR a month. Over 100 million people in Indonesia fit into this category according to Atma.
Edy Tan is the co-founder and CEO of Atma.
According to Tan, part of his responsibilities at GoJek included improving drivers' livelihoods in a sustainable way. Driver income dropped by 80% during the peak of the Pandemic. Tan began looking for other ways to make money. He discovered that drivers wanted income stability more than higher income, so he began to look at the economic landscape opportunity for the lower and middle income segment.
It became apparent to me that the job market for the lower and middle income segment is fundamentally broken and ripe for innovation when most job seekers described their job search experience as emotionally traumatizing and companies often described their candidate search experience as a random walk.
Atma is building a mobile app for job seekers. Job seekers will go through a screening process when they apply for jobs. Real-time job application updates will be provided by Atma's app, so job seekers don't suffer being ghosted after submitting an application. Atma makes the hiring process easier for employers by using data to screen, assess and sort candidates so they know the best people to interview.
Career development programs, peer-to-peer learning, and the chance to meet with other job seekers are some of the features Atma will include.
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