Dallas Mayor Eric Johnson is ready for a fight with Jerry Jones. In response to a question posed by the NFL on CBS, Johnson answered Dallas. The answer is Dallas, according to Johnson. If we pass the Chicago metro, we will become the #3 metro in the US, making us the largest US metro without 2 teams. Football is king here. We would be able to sustain 2 NFL teams better than LA or NY if we had an expansion team. I'm not saying Johnson doesn't have valid reasons to back up his claim, but this would be a huge uphill battle. There is no doubt that the Dallas/Ft. is. There is a chance that the Worth metro area could support a second team. Jones will be all over Johnson if this gains traction.
Jones is making a lot of money as the Dallas Cowboys owner. Jones would fight the league to the death. Jones is not going to step aside and share the Dallas market. Years ago, Jerry was aware that the NFL was considering placing a team in San Antonio. Jones wasn't going for that nonsense then, and he wouldn't go for it now.
Jones would have a huge issue with a team moving in anywhere near his Cowboys. It won't happen while Jerry is around, because it is an ambitious thought by Johnson and having another NFL team would certainly help the local economy. Johnson was elected as the city's 60th Mayor in June 2019. Jones may run the mayor out of town if the talk of a second team in Dallas gains traction.
Say what you want about the Cowboys and their fan base, but they are a loyal bunch. I don't think it would be easy for another team to enter the market and get people to accept the new franchise. It would take time to build a new fan base on the other side of the city, since I know plenty of Cowboys fans.
Building a large following for a new organization might take a generation or two, even with the Cowboys playing in Arlington and not actually in Dallas. Jones has other businesses in the area. In his mind, the entire metro area is his territory. I don't see him sharing that with another organization that would cut into his Cowboys profits.
There is a bubbling resentment between Jones and the NFL commissioner. In a recent interview, former Papa John's CEO John Schnatter claimed he was approached by Jones and the Washington Commanders to get the head coach fired. It's something else to keep an eye on, as attempting to add another team in Dallas could be seen as the return of Jones.
Should anything ever happen to this scenario, fireworks could be produced in North Texas.
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