China to ban minors from tipping livestreamers, watching after 10 p.m.

Beauty blogger Austin Li Jiaqi speaks with a dog on his lap while livestreaming on the e-commerce platform Taobao on October 26, 2018 in Shanghai, China. The 27-year-old Li, nicknamed “Lipstick Brother,” is the hottest online beauty blogger in China.

The broadcasting regulator in China put forth new rules on Saturday that forbid children under the age of 16 from watching livestreaming content after 10 p.m.

China's State Administration of Radio and Television said in a statement that online livestreaming platforms need to bar children from tipping streamers. Buying virtual gifts for livestreamers is a common practice.

It said that livestreaming platforms have led to tipping practices, which have caused serious damage to their physical and mental health.

The country has launched a campaign to promote what they deem to be appropriate and legal content on livestreaming platforms.

The market for livestreaming in China is growing fast. The real-time online selling phenomenon took off in China after the start of the corona.

Such platforms sell goods directly to consumers via what can be hours of live video.

Last year, some firms reported an explosion in livestreaming activity.

This is breaking news. You can check back for updates.

CNBC's Evelyn Cheng contributed to the report.