Musk has never been accused of dreaming big. He has reinvented at least two industries with his companies, and now his ambitions are being carried over to his $44 billion acquisition of Twitter.
The richest man in the world, Mr. Musk, has presented a pitch deck to investors in recent days detailing his plans for the company. The presentation was obtained by the New York Times. This is a glimpse into what Mr. Musk sees for the social media service in the future.
Mr. Musk claimed in his pitch deck that he would increase the company's revenue by more than 50 percent.
Advertising would fall from 90 percent in 2020 to 45 percent under Mr. Musk. According to the document, advertising would bring in $12 billion in revenue and $10 billion in subscriptions in the year 2028. Data licensing is one of the businesses that would bring in other revenue.
Mr. Musk wants to make it easier for users to pay $3 a month to personalize their experience on the app. The pitch deck states that Mr. Musk expects 69 million in revenue by the year 2025.
A separate product called X Subscribers would bring in $47 million in revenue that year, according to the document. The document didn't say what X was, but Mr. Musk said he was going to introduce an ad-free experience on Twitter.
According to the document, the payments business would bring in about 15 million dollars in the year 2023 and grow to over a billion dollars by the year 2028. tipping and shopping are insignificant in the company's payments business. It has been speculated that Mr. Musk may introduce payment capabilities to the micro-messaging service.
According to the document, Mr. Musk thinks he can lift the average revenue per user of the company to $30.22 in 2028 from $24.83 last year.
According to the document, Mr. Musk expects the number of employees to increase to over 11,000 by the year 2025. Today it was around 7,500.
Mr. Musk expects the number to go up to 9,225 employees in 2022, then go down to 8,332 in 2023. A person with knowledge of the situation said that Mr. Musk is likely to shed workers as part of his takeover. Stock-based compensation costs are expected to rise to over $3 billion by the year 2028.
About $13 billion of debt will be added by Mr. Musk as part of his plan. He expects to pay down that debt as free cash flow, a measure of how much money a company has to service its debt, is set to grow to $3.2 billion in 25 years. The document states that free cash flow would rise even as operating expenses and costs went up.
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