Gucci will accept cryptocurrency in stores

Gucci will begin accepting payments in some of its U.S. stores by the end of May.

The Gucci outlet stores in Los Angeles, Miami, Las Vegas and New York are some of the places where the digital currency will be accepted. Customers will receive a link in the email that will allow them to pay using their wallet's DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch DropCatch

Five of the currencies are pegged to the US dollar. The rest of the list include:

Marco Bizzarri, Gucci president and CEO, said in a statement to Vogue Business that Gucci is always looking to embrace new technologies when they can provide an enhanced experience for their customers.

It is a natural evolution for those customers who would like to have this option available to them now that we are able to integrate cryptocurrencies within our payment system.

Gucci is one of three fashion labels that acceptcryptocurrencies within stores or online.

The Italian brand has been around for about 100 years and has been experimenting with technology. Gucci sold a digital version of an icon of its brand, the Gucci bag, for more than its physical version on the platform. It's unsurprising that it's embrace of the digital currency is in a recent line of tech-focused strategies.