A woman walks in front of the Gucci store on Fifth Avenue in Trump Tower.Image source, Getty Images

Gucci will start accepting payments in cryptocurrencies in some of its stores.

Customers will be able to pay using a number of cryptocurrencies.

Rodeo Drive in Los Angeles and New York's Wooster Street are some of the flagship outlets where the service will be rolled out later this month.

Gucci, owned by France's Kering, joins a growing number of companies that accept virtual currencies.

The firm said it will accept payments in both Dogecoin and Shiba Inu, which were created as a joke.

Customers who pay with cryptocurrencies will be sent an email with a code to use with a digital asset wallet that runs on mobile devices.

Since the start of the Pandemic, mobile phones have been able to read codes in the black and white that are called quick response codes.

The brand said it will introduce the policy to all of its stores in North America in the near future.

Another step forward for the acceptance of cryptocurrencies by mainstream businesses was announced by a high-profile brand.

Gucci is the latest big name to announce that it will acceptcryptocurrencies as payment.

Some of the world's biggest brands accept digital currencies, including Microsoft, AT&T and Starbucks.

In the last year, the Central African Republic and El Salvadoran have become legal tender for the digital currency.

The International Monetary Fund has urged El Salvadoran to reverse its decision to allow consumers to use thecryptocurrencies in all transactions.

Media caption, Bitcoin explained: How do cryptocurrencies work?
  • Bitcoin
  • Retailing
  • Cryptocurrency