Ford has a small share of the U.S. electric vehicle market. A new ad from the car company indicates that Detroit is after Musk. The new ad by Ford pokes fun at Musk, but without naming him. America's wealthiest man will see it as a shot across the bow. The narrator says that it could seem like the only people who matter are the loudest. People who want to tear things down and then fly away on their personal spaceships when things get hard are what the narrator says.
The new ad, spotted by Ad Age magazine, will be broadcasted during the Kentucky Derby. It's a fascinating attempt at reaching middle class Americans who may be fed up with Musk's condescending attitude and are looking for a different type of person.
It seems likely that Musk would have to bring along some indentured servants to make it happen, since he has previously said he would like to die on Mars. It seems unlikely that Musk will be going to Mars anytime soon.
The new ad is meant to highlight Ford workers, but it is also meant to show how workers are treated at Musk's companies. There is a stunning history of worker abuse at the non-union shop, which is located at the location of the electric vehicle company,Tesla.
The ad states that Ford builds more cars in the US than any other car manufacturer.
What will Musk say in response to this ad? The billionaire's only two speeds in the conversation are bland or inappropriate.
Which means we can expect Musk to say something about Ford? He will compare the people who work at Ford to Hitler, as he did with Trudeau back in February. There is no middle ground with Musk.
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