In the first three months of the year, a record 15.1m people watched women's sport, with the average viewer tuning in for 54 extra minutes.
In the first quarter of 2021, the number of people watching three or more minutes of women's sport coverage tripled, with the previous record of 10 million set in 2019.
The research shows that the average viewing time per person has almost doubled from this point in the past to this year.
In the same period last year, 17 per cent of viewers watched on three or more occasions.
The number of people who have watched women's sport has gone up from the previous year.
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The Women's Super League, which is broadcast on Sky Sports, was the most watched competition.
The Women's Six Nations, Arnold Clark Cup, and the Cricket World Cup were the most watched events.
Sky Sports has watched 16 per cent of all women's sport this year, with 10 per cent on Sky Sports Cricket and six per cent on Sky Sports Main Event.
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Tammy Parlour, CEO of the Women's Sport Trust, says the latest figures show the commitment that UK broadcasters are making to unprecedented visibility of women's sport.
"These encouraging figures support our long-standing view that if women's sport is made visible, then audiences will watch," said Parlour.
The growing overall numbers for women's sport, aligned to increasing habit, is particularly exciting for creating a commercially sustainable offering, particularly ahead of a huge year for women's sport with the Women's Euros, a Rugby World Cup.
There has never been a better time for brands to invest in women's sport.
The WSL title is decided on Sunday and you can watch it on Sky Sports.
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