Make human services more accessible without losing the ‘human’ touch

Career coaching can be made available to more people with the use of automation tools. The human and tech aspects of a service must be balanced.

While companies should be ambitious about what tech can do for scaling a human service, they should also make sure that the human component of the service is not compromised.

The rise of tech-enhanced human services

Many startup are using technology to automate parts of tasks done by people, but still hold on to the human quotient for the parts that provide the best outcomes for clients.

The premise is that fully automated apps are not enough because certain concierges require people to be part of the solution. Human time is expensive and limited.

Companies can make their services more accessible and affordable by using technology with human expertise.

I've identified 66 such companies, of which 19 are unicorns, and they all use various technologies to streamline parts of their service that require the time of a human.

Alon Laniado is the image's author.

Wishi connects people with experts who can help them shop online. It uses surveys to match clients' preferences. Style experts who chat with clients about individual needs, including specific attire for events or incorporating the requirements of a medical condition, will then create a final product list.

Wishi is able to charge up to $90 per client by reducing the time it takes to do the process. According to the company's co- founder, a sharp increase in transactions has been seen by Wishi's partners.

Thanks to the more precise data we capture from clients and the relation of trust they have with their stylist, we can better understand them.

Is my service “tech-enhanceable”?

There are three conditions that need to be met for a company to enhance their service with tech.