The new app is designed to make it easier for creators to stream on the platform. The app will allow select creators to go live on pinsy as well as use multiple devices in order to achieve different camera angles, according to the description.
The company didn't announce the app's debut because it isn't broadly available to all creators. To gain access to the livestreaming tools the app provides, creators have to enter in a code or barcode that is provided by the app.
The image is on the website pinterest.
The addition of a dedicated livestreaming app is an example of howPinterest is rethinking its place in the broader social media landscape, where TikTok's rise has pushed other platforms to adopt a video-first focus. Most of the major social players offer features for creating live video content, and they all have a TikTok-like short video feature.
Idea Pins, a sort of video-first mashup of both TikTok-stye short-form video content and tappable Stories, has been launched by Pinterest. During its earnings last week, the company said it has seen a 25% growth in the savings rate of Idea Pins. People who follow multiple video creators on the site tend to visit pinsy more often than people who don't.
Pinterest addresses the TikTok threat in its first quarter earnings
The launch ofPinterest TV, a series of live, shoppable videos from creators focused on food, home, fashion, beauty, and more, was announced last November. The shows are available for on-demand viewing. At the time of launch, the platform was only available to a select group of creators. It had earlier in the year tested livestreamed events inside the piny app.
Pinterest gets into live shopping with launch of Pinterest TV
According to data from Sensor Tower, the brand-new Pinterest TV Studio app has been live on the App Store and Google Play since May 2, 2022. The firm isn't able to estimate the total downloads at this time because it hasn't seen enough downloads to rank the app on any charts.
In Canada, Australia, the U.K., and Germany, the app is available.
The launch of the app was confirmed in a statement, but it didn't have any more to say.
With more creators developing innovative programming with the platform, we're constantly experimenting with new ways to help them bring their ideas to life.
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