The chief design officer at the newly formed conglomerate is a man who started at Chrysler in 1992. His design resume includes the Chrysler 300C, Dodge Magnum, Jeep Grand Cherokee, and the SRT Viper. He is leading Stellantis into the electric future, which requires radical new designs.
The front quarter of the vehicles used to be filled with exhaust piping, radiators, and crates of metal. Designers now need to account for just batteries and motors, and this is leading to a paradigm shift that could see the reinvention of passenger vehicles.
The design language that links the far-flung Stellantis lineup is the responsibility of Gilles. Jeep, Dodge, and Citroen are mixed in, too. He is in charge of pushing some of the oldest brands into the future.
The Chrysler Airflow concept was just released. This shows his respect for the legacy of these brands. Just like the 1934 Chrysler Airflow reinvented the young Chrysler brand nearly 90 years ago, the Airflow is supposed to do the same for the Chrysler brand.
It is a challenge for every mobility vendor and manufacturer in the space to respect the past while moving forward, and we are thrilled to have Ralph Gilles speak candidly on the process.
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