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161668566 story 
On Wednesday May 4, 2022, at 10:00AM, msmash posted from the up-next dept.
Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the Web3 space with the launch of its own NFT collection later this year where the individual digital collectibles also provide their owners with access to exclusive content experiences and other benefits, it said. From a report:
The company touted its plans to investors on its fiscal Q2 2022 earnings call by explaining how NFTs can help Starbucks extend its brand's concept of the "third place" -- meaning a place between home and work where people can feel a sense of belonging over coffee. "Emerging technologies associated with Web3, and specifically NFTs, now enable this aspiration and allow us to extend who Starbucks has always been at our core," Starbucks Chief Marketing Officer, Brady Brewer told investors on the call. "We are creating the digital third place. To achieve this, we will broaden our framework of what it means for people to be a member of the Starbucks community, adding new concepts such as ownership and community-based membership models that we see developing in the Web3 space," he added. 
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