Dock helps sales teams build, share and recycle sales collateral microsites

Alex Kracov was in charge of a marketing team of 20 people and he noticed that as the company grew and moved up market, the sales team was having trouble organizing the pitch deck.

Kracov pointed out that when you start selling into bigger organizations, you aren't just convincing a single buyer, you are selling to a buying team with one or two people acting as your champion. He wanted a way to organize the sales materials.

He built a prototype in Webflow that allowed the sales team to duplicate a private microsite for each customer in the buying process. Kracov thought he was onto something after seeing this prototype being used by his sales team. He left his job as VP of Marketing to launch Dock, and the startup launched its initial alpha in August of last year.

I think that Dock is a collaborative workspace for everyone in your company. The main use case we are focused on right now is helping companies own the full customer lifecycle, Kracov said. Helping a sales team create a templatable process for sharing sales materials with buying teams with a tool purpose-built for the sales motion is what it comes down to. The tool comes with a number of templates that customers can use to get started.

There is a proposal example called Dock.

He says that the ability to personalize these sites for your brand and customers separates them from a tool like Notion or a tool that is used by sales teams. You can link it to your database so that you can get a sense of whether people are looking at the materials or not.

The startup currently has five people and plans to hire as many as 10 more in the next year. Kracov wants to keep the company lean and build it conservatively.

He says that being a fully remote company gives him the latitude to hire from anywhere as he looks to add employees. His first two employees are based in Nigeria and India.

The company announced a $3 million seed. The firm is run by John and his brother Max. John is the co- founder and CEO of Kracov's former company, Lattice, and he has supported the startup.

Operator Collective, Flexport funds, and a slew of industry angels are included in the round.