Spotify brings music-themed islands to Roblox

Image: Spotify

The company announced in a press release that it has launched its own digital space on Roblox, which allows players to make music, play games, and interact with virtual artists. Although it's called Spotify Island, it's more like a virtual archipelago, where players can hop between other interactive music-themed islands that change throughout the year.

The digital island is called an audio oasis because of its vibrant green color and icons scattered around the island that players can see. The more hearts users collect, the higher they climb.

One of the hidden Easter eggs around the island changes the surrounding environment from light to dark, as well as giving players access to beat-making stations by Soundtrap.

There will be themed mini-quests, virtual meet-and-greets, and other exclusive content on the platform. The platform says that the entire portion of revenue from artists will go to them. It also plans on collaborating with artists to create more opportunities like this in the months ahead.

It is the first music streaming service to offer a Roblox entry and is part of a larger bid for companies to establish a presence in what it considers the Metaverse.