Illustration by Alex Castro / The Verge

In the latest phase of big plans for growth, Peacock is collaborating with Universal Pictures to produce original movies from Will Packer, John Woo, and LeBron James.

Peacock's big plan also includes producing a number of original films, along with reclaiming some of NBC's most valuable shows from other platforms and having the exclusive rights to stream NBCUniversal's movies immediately after their theatrical releases. In a press release about its upcoming projects, Peacock president Kelly Campbell emphasized that the service sees itself as a place people come to looking specifically for films, and it is moving to meet customers' desires.

Campbell said that they are constantly adding more to serve fans and that they are excited to deliver fresh, exclusive, original films.

One of the first Peacock original movies to hit will be Shooting Stars, a story about a basketball player and his life as a teenager. Will Packer is the producer of Praise This, a feature that features a new member of a church choir who pushes her members in a hipper musical direction. The Killer, Praise This, and Shooting Stars are all slated to debut in 2023, though there are no other details about them.