Wednesday, July 15, 2020
Tags Advertising/public relations

Tag: advertising/public relations

In politics and pandemics, trolls use fear, anger to drive clicks

Facebook users flipping through their feeds in the fall of 2016 faced a minefield of targeted advertisements pitting blacks against police, southern...

Corporate social irresponsibility: Which cases are critically reported — and which...

Print media do not report corporate misconduct - such as environmental offences, corruption, or the violation of social standards - consistently and independently. Instead,...

Tanning industry uses promos, cheap prices to lure adolescents and young...

Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. But another cancer...

U of Guelph study finds health professionals need to be cautious...

For health professionals, posting a single negative comment to their Facebook profiles may hinder their credibility with current or potential clients, a new University...

What it takes for green businesses to advertise online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests....

USC study finds e-cigarette cartoon ads may increase likelihood of vaping

Like the infamous "Joe Camel" advertisements for cigarettes in the 1980s and 90s, the use of cartoon characters in ads for e-cigarettes and e-liquids...

Consumers want food labelling details spoon-fed

In 2016, Congress passed a federal mandate requiring manufacturers to label bioengineered foods. Since then, industry leaders have been searching for quick and...

Measuring impact of product placement

Key Takeaways: tEmbedded product placements in television shows have a favorable impact on brand conversations online.tVerbal product placements have more impact. CATONSVILLE, MD, June...