Once Upon a Time… in Hollywood, there was a sandwich chain that successfully transformed one of their stores into an iconic movie eatery. Actually, they did it twice, and they’re going for a third time.
In 2017 and 2018, Fat Sal’s Hollywood outpost was transformed into McDowell’s from the 1988 box office hit Coming to America. This Halloween, for two days, the same location is embracing Quentin Tarantino’s Pulp Fiction, a film considered to be one of the greatest films of all time.
“We did two years of McDowell’s which was incredible and such a success, we decided to switch things up,” Fat Sal’s co-owner Josh Stone told me. “It’s so much fun to try something new. We just dropped the news, and the reaction has already been insane. People are so excited about it. It’s just a testament of how amazing this movie is and the impact it had on pop culture and the city of Los Angeles, in particular.”
The crime drama, which celebrates its 25th anniversary this year, boasts an ensemble cast that includes John Travolta, Uma Thurman, Samuel L. Jackson, Bruce Willis, among others. Made for between $8 million and $8.5 million, Pulp Fiction went on to gross $213.93 million at the worldwide box office, unadjusted for inflation. Aside from becoming a pop culture phenomenon, the movie also has the honor of becoming the first indie film to gross more than $100 million at the domestic box office. Additionally, Pulp Fiction was nominated for seven Oscars, including Best Picture, but won only one, Best Original Screenplay.
In tribute, Fat Sal’s Hollywood will reskin its exterior as The Big Kahuna Burger from the movie. The theming will continue inside the store with staff in costume and a special menu featuring themed items – the Big Kahuna Burger, Loco Moco Fries, the Fat Luau, and the Fat Piña Shake.
“The 25th anniversary of Pulp Fiction is a big deal,” Stone enthused. “We love this movie to death and are huge fans. We think Quentin Tarantino is a creative genius, and we’ve always been dying to try a Big Kahuna Burger. Because of Tarantino’s relationship with this city, the film’s relationship with this city, and how much the people of Los Angeles love Halloween, it just works perfectly. Also, we’re happy to say that all profit from this year’s pop-up will go to L.A. charter schools.”
The transformation doesn’t end there. Fat Sal’s will also take over space next door to their sandwich shop and reimagine it as the Pawn Shop from the 1994 movie – this one won’t have a basement though.
Stone explained: “We’re in California, so none of our restaurants have basements. However, we do have a Gimp and the exact model Samurai sword from the movie. It was purchased from the same shop that provided the ones used in the Pulp Fiction and Kill Bill movies.”
“Duane Whitaker, the actor who played the Pawn Shop owner, stopped by randomly on Monday after fans told him about it. He took a picture in our pop-up pawn shop. He loved it.”
This year’s two-day event will run Wednesday, October 30, 2019, and Thursday, October 31, 2019, at Fat Sal’s Hollywood (1300 N Highland Ave) in Los Angeles, California.