HUF Hits Brooklyn for Holiday 2019 Lookbook and Campaign


HUF took a trip to Las Vegas in May to present its Venice Beach-inspired summer collection, and now the imprint has made its way to Brooklyn to showcase its Holiday 2019 assortment based around “No Sleep in Brooklyn.” The lookbook encompasses the usual streetwear pieces like hoodies, T-shirts and jackets, which are juxtaposed against the streets and the night skies of New York.

This season sees the brand inspired by Americana and apocalyptic themes. Shades of reds, greens, blues, and russet orange make up a seasonal palette for the range, while florals, pinstripes and camouflage offer classic prints and graphic options. HUF insignia is featured throughout in different logo variations, marking areas like the sleeves, chest patches and pockets and the front of beanies. Meanwhile, the chambray button-up shirt is printed with the label’s “Build Destroy Rebuild” motto, adding another branded highlight to the mix.

Drop one of the Holiday 2019 collection launches at select retailers, as well as in-store and on HUF’s website beginning on October 17. In the meantime, see HUF team riders Brad Cromer, Dick Rizzo and more sporting the pieces by checking out the official campaign video below.

For more fashion news, take a look at skate photographer Colin Sussingham’s new Budweiser capsule.