These boots were made for walking, actually, they’re made for strutting. Founded in 2015 by Annamaria Brivio, Paris Texas offer the best boots, just look at them.
Brivio owns a luxe multi-brand store Norrgatan, in Monza, Italy (which stocks other favorite brands such as The Attico and Amina Muaddi), and recognized a gap in the market for playful, affordable shoes, and she wanted to fill that gap. It started off with a small production of a mule for her store and of course, they sold out immediately. The demand was clear and as a result, more styles followed under her brand name, Paris Texas.
And it’s all about contrasts (cue the name), pieces that can be worn in the day and at sundown, shoes that are bold yet comfortable. Shapes also range from boots that reach up to the knee and classic yee-haw cowboy boots.
Brivio obviously has a good eye for aesthetics and other buyers agrees as Paris Texas can be found at the best stores globally, from Selfridges, Bon Marche to Elyse Walker and Harrods to name a few.
Felicity Carter: What was your first fashionable memory?
I have always looked up to the women in my life when it comes to fashion. When I was a kid, these were my mother, grandmother and aunt. I used to love accessorizing their outfits and playing dress-up with their clothes, so my love for fashion was innate.
FC: How, when, why did you get into the industry?
AB: I studied economics, but I always knew I wanted to work in fashion, so it was a very natural process for me to follow my passion. After university, I started as a fashion buyer and then decided to launch our multi-brand store Norrgatan in Monza alongside my partner, which eventually lead to the creation of Paris Texas.
FC: How would you sum up the aesthetic?
AB: Paris Texas has a strong yet at the same time simple aesthetic. It’s all about contradictions, about finding a balance. We have simple shapes that are matched with a more eccentric colour or leather print. I want to create the perfect shoe to take you from morning to evening, so comfort is key.
FC: What is luxury to you?
AB: Luxury is the freedom to feel good about yourself, independently from trends. Luxury is a high-quality, good and versatile product.
FC: Who is your customer?
AB: Our customer is really varied, I like that a lot. It can be a very young girl or an older woman. When I think of creating a new shoe, I think of who could wear it, be it my younger sister, my friends, my mother. I am inspired by the female figures in my life and try to produce pieces that can be worn by different women, and that accommodate their equally different lifestyles.
FC: What are the cornerstones of your company?
AB: I always look at current and future trends throughout the design process, however, I also try to transform the trend into something the client wants and can actually wear. There is no point for me in focusing solely on trends and creating a product that does not suit my target client. Our company is built on creating a wearable high-quality, fashionable and versatile product.
FC: Which was the first-ever piece that you designed and how did it come about?
AB: My first piece was a suede block-heel bootie, which came in multiple colors, as well as in a metallic snake optic. It was an eye-catching, comfortable shoe. It really resonated with the idea behind Paris Texas, which I launched after noticing a lack of cool, comfortable, and affordable shoes to take you through the whole day (and night).
FC: What is on your current mood board?
AB: Right now, colors. Lots of colors for spring/summer, from fuchsia and orange to a more earthy palette which includes off-white, brick, tan, creating that recurring contradiction that is central to Paris Texas.
In terms of shapes, I am under heavy ’90s influence, meaning square toes, nude and thong sandals. Boots are always there as well. For Paris Texas, the boot is something that goes beyond seasons, it’s more like a lifestyle piece.
FC: Tell us about the process…
AB: I am constantly surrounded by ideas in my everyday, and try to incorporate all these influences into my designs. By looking at people, interior design, and nature, novel design ideas enter my mind and I have to write them down immediately. Otherwise, I forget. I try to translate this often messy mix of notes I jotted down into new design. Then starts the process of researching and finding the right materials and colors. Drafts, prototypes and endless hours of discussing follow; we never produce a style without the whole team being thoroughly convinced by it.
FC: Currently which is your favorite piece and how do you wear it/them?
AB: I am a boots lover! Always and forever boots. At the moment I am into the chunky heel which allows me to walk everywhere and wear it everyday. My favorites are the beige zebra and gold one. For a night out, I’d pick the Lilac snake stiletto boots. I like the contrast of wearing a statement piece with a simple outfit, so I always wear my boots with jeans.
FC: What’s the best piece of advice that you’ve been given when it comes to handling the industry?
AB: Always listen to the people close to you and to people who are trying to genuinely help you. Receive as much feedback as possible. It gives you ways of seeing things and tackling problems in a way you maybe had not thought about.
Someone once told me to follow my instinct. I think that worked pretty well for me so far.
Shop the brand at Paris Texas.