A new set of low-code developer tools and integrations was announced this week at the TrailblazerDX conference. The new software development toolkit will allow developers to build custom Slack apps that improve the customer experience at their organizations.

In the three years since it was acquired, the company has made progress in positioning the chat platform as a central part of its product ecosystems. When changes to a marketing journey are made, there will be notifications that update the Slack channels. GovSlack is a government tier designed for public sector customers with strong compliance requirements.

We have been focused on how the synergy of these two companies will result in better, more seamless outcomes for our customers and deliver unique value for developer.

Developers can build automations with support forSalesforce data and actions with the newSalesforce Flow in Slack toolkit. Creating channels to collaborate with stakeholders and sending account status updates to colleagues are some of the tasks that can be automated with the help of Slack Actions. Users can use Screen Flows to build multi-step workflows that can be used in Slack.

Salesforce’s low-code workflow tool aims to unify CRM giant’s largest acquisitions

The new platform allows developers to use the Apex language to fetch customer records and create new views.

Developers build complex integrations that involve third-party solutions, complicated data and metadata mappings, and many other prerequisites. Seaman said that developers can use the code and tools that they are already familiar with to build. You can build a simple app that uses aSOQL query to collect data and then display it in Slack. The underlying plumbing of your business is taken care of by the Apex SDK. If you're already using or working with aSalesforce app, you can use the Apex SDK to extend it to integrate with Slack.

The three Slack apps that were built using the new developer tools were launched in the early days of the general availability of the platform in June. Service Cloud for Slack assigns service cases to team members as they come in, while Sales Cloud for Slack keeps deal status updates for sales teams. When leads are generated, the Marketing Cloud for Slack will alert the sales teams.

We will continue to build integrations between the two to give customers the ability to leverage the deep platform capabilities of the other. We expect many to become generally available this year and we will have more to share as those integrations are released.

Analysts were skeptical that the company could successfully layer the chat platform on top of its existing offerings when it announced its plans to buy Slack in 2020. The synergy story was not convincing, while the analysts at Mizuho Securities were unsure of how well the asset would be monetized.

In fiscal year 2020, analysts projected that the company would bring in almost a billion dollars. As of February 2021, slack had 156,000 paying customers and more than 10 million users.

It might be the most meaningful step yet in the direction of platform unification and cross-selling. In the face of continued competition from rivals such as Microsoft Teams, it's unclear to what extent tighter integration withSalesforce products will convince skeptics to shell out for a Slack subscription.

By empowering more than 11 million developers to build time-saving Slack apps on the platform without learning a new programming language, we're creating an opportunity to scale up.

Flow is expected to be generally available in October. There will be a pilot for Apex in June and a general availability in February of next year.