Weflow pours pre-seed funding into tool that makes updating Salesforce faster – TechCrunch

Salesforce users have a common complaint about the time it takes to update records. Weflow is working to overcome this form of "Salesforce Fatigue."
Berlin-based company is currently developing a tool that allows Salesforce to be updated faster and reduces the amount of work required by salespeople.

While 83% use the platform to increase sales productivity, many sales professionals spend a lot of their time doing other tasks.

Janis Zech and Henrik Basten, serial entrepreneurs, worked together at Fyber. They saw this firsthand as they managed revenue teams. Weflow was founded by them in late 2020. It is a revenue workspace built using Saleforce's database. This allows salespeople to quickly add Salesforce information to Salesforce records and manage their pipeline.

CEO Zech stated that people want a solution more like Asana to manage pipelines. Salesforce is an open platform that can be built on. People would open their pipeline, and there would be 30 tabs with notes scattered around. We thought that salespeople wouldn't like it if they didn't find it enjoyable to use, so we created a modern experience that was easy to update.

It's easy to see how it works. Users can sign in with Salesforce and access their pipeline. They can also update tasks and make changes to activities. Salesforce retains all data. This task is typically performed by salespeople once per week. They usually schedule it for two to three hours. Zech estimates that Weflow could reduce this time down to 20 minutes.

The company also created a modern notepad for Salesforce that allows users to create templates and ask the same questions. A task manager is also available.

Today, Cherry Ventures announced that the company has raised $2.7 million to help launch its tool. Cherry was joined by an angel investor group, including Christian Reber and Sascha Konietzke as well as Chris Schagen, Chris Schagen (Alexander Ljung, Eric Quidenus–Wahlforss, and Andreas Bodczek).

Cherry Ventures partner Filip Dames said he knew Filip from Fyber and that Dames was happy to support them on their journey with Weflow.

Dames surveyed the portfolio of this firm and noticed that many startups started with sales. This is a difficult process to scale up, especially when tools are expensive and clunky.

He said, "With Salesforce's ability to build anything on top of it, there are many options for the company to go in any direction they wish." Henrik and Jis are on a mission to make venture returns in a large space. Salesforce generates $20 billion in revenue and allows for many new businesses. You can spend more time with customers by making the interface easier to use.

Basten and Zech have gathered a team of 10 over the past few months. There are currently 15 co-development partners who are testing the product, with more being added every week. Zech claims that the product will be launched early next year.

The new funds will be used to invest in product development and marketing. Zech said that Weflow is product-driven and will eventually offer a free version.

He stated that he wanted to help everyone as the problem with Salesforce is well-understood by all who have spoken to it.