In order to focus on organizations that benefit the protection of kids, Balenciaga is tossing out its massive suit against a marketing agency that it claimed was to blame for its controversial photoshoots. "Balenciaga has decided not to pursue legal action against North Six," said a statement from the president and CEO. The company's current process for content validation has failed and it's going to start an image board to evaluate all aspects of content going forward. The company is working with an agency to better assess its projects. He said the company put aside a significant fund for grants to orgs that benefit the protection of children and apologized for what happened. Children holding bears with swastikas on them and legal documents related to a Supreme Court case dealing with child pornography were featured in a series of shoots. A source connected to the shoot said that North Six didn't have a lot of power in the project and that it wasn't responsible for any harm to the brand. A lot of celebrities reposted messages of support for North Six.
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