There is a 7 PM date on November 7th. Trader Vic's, a historic icon of tiki bar culture, will close its doors on December 31, 2022, a few months shy of its 60th anniversary, according to reports. The hotel opened in 1963, when worldwide enthusiasm for Polynesian-inflected tiki style was at its peak. The only one of its kind in the United Kingdom was in London. After so many Trader Vic's locations have closed, its version is now the oldest continuously operating Trader Vic's in the world. TraderVic's is referred to as a London institution on the official property website, but there is no mention of its impending closing. For comment, we reached out to the corporate offices. The London location of Trader Vic's became famous for its collectible mugs, its "London Sour" (a blend of citrus, almond, and blended Scotch that was created for its opening), and its Mai-Tai cocktail. The London Hilton on Park Lane hired a new director of food and beverage. The manager of Trader Vic's told staff that the lease wouldn't be renewed, according to reports. The photo was taken at TraderVic's London.
The loss will be huge for fans of the club.
"I'm not the only tiki fan in the world who travels the globe for #tikihistory," wrote author and historian Eric Lynxwiler in an IG post from London on Sunday. The knife is in the heart of the community.
There are few examples from the culture's heyday in the 50s and 60s. Trader Vic's flagship location is located in Oakland, California, and only opened in 1972.
Trader Vic's has been around for a very long time.
According to Us Magazine, a list of American restaurant brands that have existed since the 1930s would be short.
Global economic expansion and the return of World War Two veterans sparked an American-led craze for all things Polynesian.
At the time, there wasn't a market outside of the islands for items and décor.
The brand has letters from indigenous communities and is authorized by the community.
At its peak, Trader Vic's had 25 locations around the world, many of which were in partnership with hotels. Chain restaurants replaced many of the old ones.
There are only two Trader Vic's locations left in the United States, one at the San Jose International Airport and one at the hotel in Atlanta. In countries along the Persian Gulf, the brand has a strong presence.
There are many fans who look for the themed bars in the places where they can find them.
In 2020, the New York Times wrote about a modern "Tiki Revival" led by young people who have changed the way that midcentury imperialism is seen in the modern world. The tiki of today does not purport to represent or exploit any specific Polynesian culture.
The economy was devastated by Covid-19. Disney Parks added two " Trader Sam's " tiki bars to its U.S. resorts in 2011; and they're always packed.
When I'm in London, I visit TraderVic's to update the Frommer's guidebook. When I was in town for Queen Elizabeth II's Platinum Jubilee, the bartender gave me a one-on-one barside education on various types of rums, as well as an experimental off-menu cachaa batida.
TraderVic's, a rare bar with a carefully tended atmosphere and heritage, is unlike almost any other bar.
TraderVic's London is a must visit. Something will be destroyed when it is gone. A failure to market what is happening to other people.
The photo was taken on Park Lane.
london, bar, cocktails, tiki, history London