A Nonprofits Guide To Using LinkedIn

It's likely that your nonprofit takes up a lot of your time, and you might not have a large staff to delegate responsibilities to. Taking the time to use online platforms may not be the best use of your time.

Linkedin can be great for nonprofits, especially for connecting with people interested in your cause and inspiring them to take action.

It will pay off in the end if you devote a bit of time to use it. This piece can be used to help you create a LinkedIn page for your nonprofit.

There is a table of contents.

How to Create a LinkedIn Page for a Nonprofit Organization

People interested in your cause discover you, learn about your mission, and interact with you on the platform if you create aLinkedIn Page for your nonprofit. If you post job openings, you can attract new workers.

How can you make one?

1. Navigate to LinkedIn Pages or LinkedIn.com

The platform has a native tool for creating pages. Click on the Pages page if you want to create a page.

If you already have a profile on LinkedIn.com, you can start there. To create a company page in your profile, you need to tap the "Work" button in the navigation and then click "create a company page+" at the bottom.

2. Select your page type.

Selecting the company is one of the best practices for a nonprofit.

3. Describe your page.

The next step is to identify something. Your nonprofit's name and optional link to your website are also included.

If it is possible, aim to make it your org name. If you want to save the environment, your URL could be savethe environment.

4. Add identifying company details.

The page is for a nonprofit if you input your industry, company size, and company type.

Your logo and a brief slogan can be added to your pages.

5. Preview and launch your page.

If you don't like the look of your page, make changes if you don't like them.

You will be asked to confirm you are an authorized representative of the nonprofit before the page goes live.

6. Share your nonprofit story.

More information about your story can be added after you have created your page.

Adding an "About Us" section, going more in-depth into your story and how you came to be, and including a CTA to encourage readers to take action with your cause are all possible additions.

Adding your location will let people know where you are if they want to volunteer. A photo on the cover can get people interested.

Let's talk about how you can use it.

How to Use LinkedIn for Nonprofits

1. Share interesting content.

Sharing content is a great way for nonprofits to engage with their audience. It will allow people to learn more about you.

Pages that post daily get two times the engagement. If you are a small nonprofit, try to be as active as you can.

There are some content ideas that can be shared with others.

• Images and videos of events, like fundraisers, to show how events have gone and inspire others to participate in the future.
• Links to fundraisers or other donation opportunities.
• Information about upcoming events and programming, like volunteer opportunities.
• Educational content about your nonprofit niche to help people learn more about your cause, why it’s important, and why they need to get involved.
• Content that shows your impact, like the results of a beach cleanup.
• Employee spotlights so people can learn more about who runs your operations.
• Job opportunities so those interested in investing more time in your cause can do so.

When someone lands on your page, it is possible for them to see it.

2. Create a LinkedIn Group

People interested in your mission are more likely to join a group on LinkedIn.

Members can make their own posts, share their expertise, or even talk about their positive experiences with your nonprofit if they choose to. You can build relationships with people who are interested in supporting and elevating your mission by interacting in your group.

3. Share job opportunities.

Linkedin is a professional networking and employment platform. It's a great way for you to share job opportunities at your nonprofits with people who are already interested in you and your mission.

4. Invite your staff to talk about you.

It is possible for your staff to talk about your organization on their page in order to get their attention. This can be applied to both paid and volunteer staff.

If an employee shares a post on their profile about an upcoming event, their connections could come across it and inspire them to attend the event to learn more about your organization.

Building credibility is helped by encouraging others to post about you.

5. Bonus: Use LinkedIn Ads

Some nonprofits don't have the budget to pay for ads on the professional networking site, but they can use them to build awareness and attract new people.

You can pick the one that best meets your needs by looking at the objective, awareness, consideration, or conversions of the ad. Specific targeting criteria, a specific ad format, and a budget can be selected.

This piece can be used to create advertisements on the professional networking site.

Best Nonprofit LinkedIn Profiles

Learning from other nonprofits on the platform is a great way to increase your visibility. We will use the examples to inspire.

1. The Surfrider Foundation

The Surfrider Foundation is dedicated to protecting the ocean.

We like what we see.

• A clear tagline quickly summarizes The Surfrider Foundations' mission so anyone browsing can immediately learn what it does.

• Its About Us page features critical information, including a longer description of its mission and a link to an external company website for people to learn more.
• Sharing engaging images shows the impact of its events and programming.

2. Race Forward

Race forward is dedicated to racial justice

We like what we see.

• It shares videos advertising events to generate excitement for upcoming programming.

• Posting job opportunities helps Race Forward attract talent on the platform to let people know that they can support the cause and further their impact with employment.

3. Best Friends Animal Society

The Best Friends Animal Society works to reduce the number of homeless pets.

We like what we see.

• Sharing content to demonstrate the impact of its work helps Best Friends Animal Society inspire others to participate and make a difference as well.

• It shares educational content related to its niche that helps others learn more about its mission and ways to elevate the cause.

4. The Farmlink Project

The Farmlink project connects farmers to food banks to deliver fresh produce to those in need.

We like what we see.

• Educational content helps The Farmlink Project inform its audience about the background of its mission and why it’s important.

• Sneak peeks into day-to-day operations give its supporters a preview into operations and lets them know it’s still up and running.

• The Farmlink Project engages with the community in comment sections to develop and deepen relationships with people supporting its cause.

Over to You

When it comes to finding active individuals who are interested in making a difference for the causes they believe in, it's a good place to start.