PhotoRoom has a new feature that uses artificial intelligence to personalize product shots for small businesses.

Users need to upload an image of their product to use the feature. They will be asked to describe the item in a single word and give a background or setting. The feature will automatically remove the background, place the item in a new setting, and send the images to the user in a few minutes. Humans and animals can't be used with magic studio.

Magic studio has a niche market. PhotoRoom caters to online merchants and features features like automatic background removal and image templates that are not found in other applications. Magic Studio allows this customer base to quickly create images and place them into a variety of premade templates.

The English-language version of the app has the Magic Studio feature. If you want to upgrade to access the feature, you'll have to pay $9.49 per month or $46.98 per year.

The uploaded objects sometimes appear distorted or replaced entirely, and it is apparent that the feature still has a ways to go. The picture below shows how the tool swaps out my yellow water bottle for a red substitute.

Nine AI-generated images of a water bottle lying in patches of grass and pink flowers.
Images generated using a picture of a yellow Chilly’s water bottle and the prompt “lying in a patch of green grass and pink flowers.”
Image: PhotoRoom

Some of the creations made using Magic Studio could be seen as lifestyle shots, but the feature struggles with accurately portraying hands. Despite the early issues, the tool is much more user friendly than other software. Merchants with no access to a real photography studio can use the feature to quickly create unique product shots.

<em>Some generated images were impressive despite detailed prompts like “lying in a patch of green grass surrounded by pink flowers” used to stress test the feature.</em><em>Some generated images were impressive despite detailed prompts like “lying in a patch of green grass surrounded by pink flowers” used to stress test the feature.</em><em>Others... well, there’s clearly room for improvement.</em><em>Others... well, there’s clearly room for improvement.</em><em>Others... well, there’s clearly room for improvement.</em><em>Others... well, there’s clearly room for improvement.</em>

There is a 1/6th.

Some generated images were impressive despite detailed prompts like “lying in a patch of green grass surrounded by pink flowers” used to stress test the feature.
Image: PhotoRoom

The tech is rapidly developing and has attracted criticism due to fears that it could be used to replace real-world artists and graphic designers. The use of artificial intelligence in targeted applications like PhotoRoom's Magic Studio could make it easier for small businesses to improve the look of their product listings.