Apple just launched new ad placements on the App Store, and developers aren't happy with the types of ads underneath their apps Several app developers have pointed out that ads for gambling have started appearing in the "You Might Also Like" section beneath their App Store listings, which is one of the new places Apple has started sticking ads.
An ad for an online casino app appeared under the text editor of the developer. Stvring noticed that ads for gambling apps appeared on three of his visits to the page. The developer of the Overcast app is not happy with the gambling ads on his product page.
The App Store is showing gambling ads beneath apps designed to help users recover from a gambling addiction, as well as gambling ads popping up on children's education apps, according to another user. The Basic Apple Guy account pointed out that an adult video chat ad appeared beneath Apple's own books app, and it doesn't seem like gambling ads are the only questionable ads in the App Store.
Gambling and adult video chat are on the App Store because Apple gives advertisers the option to show their ads against both relevant and non-relevant listings. He says that Apple only allows advertisers to use demographic filters, such as country, gender, and age range.
It's possible that Apple will eventually bring ads to books and Maps.
The App Store used to only display ads on the Search tab. The "You Might Also Like" section and the Today tab have ads in them. When customers first arrive, search for something specific, and browse apps to download, Apple says the new placements can drive discovery of your app. According to a report from Mark Gurman, Apple is planning to add ads to its apps. We reached out to Apple to find out if it has any plans to strictly vet the types of apps appearing in the You Might Also Like section.
According to a report from Insider, Apple's senior vice president of services plans to direct more attention to the company's streaming and advertising business, which has only become more profitable with the launch of Apple's app tracking transparency policy last year. If users opt out of in-app tracking, developers can't use targeted ads. Some of their budgets have been shifted to advertising on the App Store. According to Omdia, Apple's advertising business could bring in over $5 billion this year.
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