Email Autoresponders: Meet the Lazy Marketer's Best Friend

Content marketing may not be your cup of tea. I'm aware of it.

I love blogs more than anyone else.

They are a great way to get in touch with an audience.

I like to read about things on the internet. Two things I love are also a lot of responsibility.

It takes time to write a business post.

You need to write great content that stands out from the rest. You have to promote it in a smart way, learn about the internet, and build reader relationships.

Everything you do for your business is included.

Email autoresponders are tools that I always recommend having in place, ideally before you start writing.

An email marketing message is sent to a subscriber in an order that you decide.

When someone signs up for your email list, they get an engaging message from you right away, and keep getting the same high quality emails from you. You can satisfy the subscriber's desire to hear from you immediately, rather than waiting days, weeks, or even months, because they want to hear from you.

If you have a seven-part autoresponder that gives an exceptional lesson for your potential customers, it will lay the groundwork for you to make a sale.

That email autoresponder creates a great experience for your first subscriber. And it creates the same great experience for your 10,000th subscriber.

It doesn't need the weekend off for Mother's Day or Father's Day.

It doesn't get bored with your message. Is it sarcastic or sick of new people? Nope, that's right.

Every new reader who finds you will get your best content in the best order and Frequency. It's forever.

It's the lazy marketer's friend as well as an important tool when you're learning how to be a writer.

If you want a day off to go to the beach or a month off for a life-changing adventure, your autoresponder is back home taking care of business.

Digital Commerce Partners works to deliver targeted organic traffic for growing digital businesses.

The majority of email autoresponders are about the marketer.

The email should be about the reader.

Taking people who are curious about what you do and turning them into fans is the most important function of the autoresponder.

That means an autoresponder needs your best content — the kind of content that makes readers glad every time they click through.

It doesn't have to be funny.

It has to be helpful.

Readers need to be solved. You have to give them small wins to get what they want.

That is even better if it can show you are a good person and trustworthy.

If you want to educate prospects before they buy, you can use autoresponders.

Explore the pain and problems they’re facing today. Paint the picture of what their life will look like with that problem solved.

To create intense desire for what you have to offer, address and overcome objections, outline features, and create intense desire for what you have to offer.

If your prospect isn't ready to buy right now, great email content will keep her "parked" until she's ready.

You can keep prospects interested until the time is right if you keep adding to the sequence.

Get (and keep) subscribers

You have to get someone to sign up for your email list in order to do that.

As soon as someone lands on your site, you need to convince them to stay.

If they sign up to stay connected via email, you will have a lot more good things for them.

Ask them to add you to their safe sender list after you introduce yourself in email.

You can nurture prospects who are interested in what you do.

Free traffic isn't something.

Either you pay with money or time and creativity.

It takes a lot of time and creativity to write a post on the internet. You want to make sure that you capture each and every fan from the very beginning of your website.

If you are starting from zero in a new topic, I recommend you build your autoresponder before you try to sell something on a blog.

Today is the second best day to learn email autoresponders.

Is it possible to discuss it?

• Do you have an email autoresponder in place right now?
• If so, does it have the kind of content that’s going to turn your readers into raving fans?
• Are you happy with the number of messages in your sequence, or do you think you could extend it a little and deliver even more value?

Make a plan if the answer is no.

You can be as lazy as you please after you finish it.

Need some help with the copy for your email autoresponder?

A respect and understanding that is hard to fake is created by an audience first approach to selling.

However, sometimes content-focused selling turns into “no selling at all.”

There is no need to choose between a great audience relationship and effective selling.

A framework that respects your relationship with your audience can be used.

If you would like to learn more about email marketing, check out our ebook.