It will be a challenge for Musk to transform a legacy tech company if he buys it. To face this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy, 3) rethink norms, 4) set high but achievable expectations, and 5) transparent engage with stakeholders.
After months of uncertainty, Musk appears to be moving ahead with his plan to acquire the micro-blogging site. It's possible. The next question is how he will change the company. The problem of how to transform the strategy of a technology business is familiar to Musk. Musk will need to overcome the challenge faced by an outside executive joining a new company, a private equity firm on a new deal, or a general manager overseeing an acquired business unit in order to succeed.
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