A new program is in the works that will allow creators to make money by using licensed music.
At its Made on YouTube event today, the company announced Creator Music, opening up a catalog of popular music for content creators to use in their videos. If you license tracks directly, you can either keep all of the revenue or give it to the license holders. The video creator and artists get a share of the money.
YouTube creators have had to use royalty-free music in order to keep their videos from being demonetized. A portion of a major artist's track can be used without permission, which can result in a video being blocked or a portion of it being muted. There is a new program in the US that will be expanded next year.
Major labels don't appear to be included in the deals that YouTube has struck with more than 50 labels. According to the publication, several hundred thousand songs will be available for licensing. The singer seems excited about it.
One of the biggest announcements coming out of the event is Creator Music, which is an attempt by the platform to get creators to use it. The company said last week that it was replacing the creator fund with an ad revenue sharing program to compete with Tik Tok. The inverse of the revenue share for longform videos will be given to shorts creators.
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